Forget fashion in New York, Paris, Milan or Japan – everyone’s talking about ... Krakow.

 

The city in Poland is a big riser in the list of world’s most fashionable cities, published by the Global Language Monitor. The list has been compiled by logging references to the cities in print and on the Internet in relation to fashion and culture.

 

It has made No.25 after its emergence as centre of ‘neo-Bohemian influence’, with a vibrant arts and music scene and flourishing café society, all in a city under UNESCO protection as part of a World Heritage Site.

 

New York tops the annual list as the world's most ‘talked about’ fashionable city, ahead of Rome with Paris in third place.

 

London, which has been trumpeting its claims to ‘capital of the world’ over New York in recent months, comes in at four.

 

 

New entries in the Top 25 were Berlin (11), Shanghai (14), Moscow (16) and Dubai (24).

 

Other notable rankings included Los Angeles at seven, Sydney and Melbourne at 12 and 15 respectively, and the ‘Fashion Quartet of South America’ – Santiago in Chile, Rio de Janeiro and Sao Paulo in Brazil, and Buenos Aires in Argentina.

 

‘The ranking is surprising in a number of ways, most of which relate to the changing nature of the Global Fashion Industry’, said Millie Lorenzo Payack, Fashion Correspondent and Director of the Global Language Monitor. ‘Cities that recently would have been considered fashion backwaters – or worse, are now emerging as significant regional hubs.’ This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm, that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

 

Rank

1. New York – Far and away No.1 by every index

2. Rome – Beats out Paris, London and Milan

3. Paris – Heartbeat of the fashion world

4. London – Pulsing with creative energy

5. Milan – Perennial contender for No. 1

6. Tokyo – Gaining global influence

7. Los Angeles – Will Posh Spice impact Ranking?

8. Hong Kong – No. 1 in South Asia

9. Las Vegas – Emerging as vibrant fashion center

10. Singapore – Strong regional hub

11. Berlin – Big fashion push & its working

12. Sydney – OZ scores two in the Top 20

13. Barcelona – Regional center grows in stature

14. Shanghai – China breaks into the Big Time

15. Melbourne – Gold Coast is golden for fashion

16. Moscow – Lenin would not be amused

17. Bangkok – Realizing its dream

18. Mumbai – Indian fashion influences globe

19. Santiago – Major strides for a proud nation

20. Rio de Janeiro – More than Carnivale and Ipanema

21. Sao Paolo – Money and fashion DO mix

22. Buenos Aires – Seat of Classic Beauty returns

23. Johannesburg – A first for Africa

24. Dubai Dubai? – Yes, Dubai,